Karlyne Zovitsky

BabyLove Nappies

Baby Shower Hub

With so many nappy brands out there, capturing the attention of new mums is no easy task.

We decided to take a different approach: start with the Baby Shower! Our research revealed that content surrounding this special pre-birth event was in high demand, so we created a one-stop shop for fun ideas and even threw in free gift packs for good measure - making it easier than ever to get this brand into expectant mothers’ lives before baby even arrives.

13 085 Baby Shower Gift Pack Sign-Ups

24.6% increase in segment market share

Deliverables: Campaign and website

My role: Strategy, research and writing